Crybaby Leads by Example and Advocates Philanthropy Amidst the Pandemic

Working hard for the good of others is one of the most valuable personality traits to have. Integrating philanthropy into your career, especially as a self-made business, is quite remarkable and incredibly thoughtful.

Esma Ilyas exactly did that, and so much more, throughout the pandemic to give back to others and create a like-minded community.

Esma is a self-made businesswoman, who founded her first company in 2015 at 18 years old. Then, her business was Ivory Ella, a charity-focused clothing brand that donated 10 percent of all profits to Save The Elephants.

Crybaby has been worn and represented by multiple public figures, including Ariana Grande, Addison Rae, and Madison Beer to name a few. These notable figures volunteered to promote the brand to share the message and help the cause. Due to this promotion, the brand has raised over $2 million for the charity.

Through her business mind and thoughtfulness towards others, Esma has since launched her second brand, Crybaby. This is a community where people can come and learn about self-care, self-love, beauty, life tips, and so much more. The brand has been designed to advocate philanthropy to help people in day-to-day life, as well and get through the pandemic.

The message behind CryBaby is that is it okay to cry. Esma feels that not enough people in the world feel the power and confidence to let their emotions show and grow from their feelings. The future of CryBaby hopes to influence the community around the world to learn to love themselves and appreciate themselves.

CryBaby came about at the right time to help people enrich their lives and focus on themselves during the lockdown due to the pandemic. It has grown to over 300,000 followers and hopes to continue to influence and enhance more people’s lives.

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