So You Want To Start a Cannabis Business: Advice For The Absolute Beginner

The cannabis market is flourishing.

In 2019, the global legal cannabis market was estimated to be worth USD 17.7 billion and projected to hit USD 73.6 billion by 2027. The growth can be linked to the increased legalization of recreational and medical cannabis.

With such a promising market, anyone with an entrepreneurial mindset would love to jump in. Well, that sounds like a good idea considering the new business opportunities the expanding market is opening.

But investing in the cannabis industry can be challenging. Comprehending the trends, buyers’ preferences, and future predictions can be complicated, especially for beginner investors.

To make it easy for you, here are important tips to keep in mind as you start your investment journey.

Know What Cannabis Business to Start

There are many cannabis-related businesses you can start. You can either participate directly or indirectly in promoting the growing, distribution, and use of cannabis. Farming, THC delivery, and opening a cannabis store are ways to get involved directly.

Alternatively, you can provide essential services to cannabis businesses. That can be through affiliate marketing, blogging on cannabis, providing legal services, and more.

Bottom line, identify a gap in the market first. You also need to qualify and have the right resources to start and run the business.

Come Up With a Solid Business Plan

Every successful business, including a cannabis business, must be anchored on a strong business plan. The plan needs to be detailed than any other business plan considering the many requirements like conforming with your state laws.

As you develop a plan, remember that the cannabis business is continuously changing. Begin by understanding the regulations and the business costs entailed in setting up and running your business.

Identify Your Target Clients

You now have an idea of the most ideal cannabis business to start. Plus, you have decided on the cannabis products to sell.  The Next assignment is finding prospective clients interested in your products.

Define your cannabis products from your clients’ perspective. Explain how your products will help the clients. Let them see how your products will meet their needs. Also, show them how your products will help improve their lives.

Your target clients need to know the specific benefits your products will offer. Prove to them how your CBD products can solve their anxiety issues, for instance.  Moreover, explain how these products will solve their sleep disorders or depression problems.

Get Enough Funds

You have to raise sufficient capital to get your cannabis business off the ground. Search for funding alternatives to start your business. You can get funding from private investors instead of obtaining loans from banks.

Banks usually are hesitant to fund cannabis businesses. Most banks don’t support cannabis investors since cannabis is illegal federally and in some states. Private investors are, however, somewhat open to the idea and the potentials of the cannabis industry.

There are also several funding platforms for cannabis startups other than private investors. These platforms offer to fund cannabis-related startups. Those behind these platforms view the cannabis industry as a fast-growing industry with plenty of potentials.

Understand How to Register Your Business

Each state has specific laws on starting and running a cannabis business. But you must register your new business for it to be considered legal. Do your homework to establish the registration requirements in your state.

Check the registration requirements, the documentation, and regulatory bodies you are supposed to comply with. Find out about the specific licenses and permits you have to obtain to run your business.

Keep in mind that every cannabis business must adhere to specific rules. You will have to pay high registration fees if your business entails selling cannabis. But prices could be lower if you are selling other cannabis products like edibles. The registration process can be costly, so make sure you have enough funds.

How to Market Your Business

Congratulations. You have now set up and registered your cannabis business. The next vital step is to set it up and begin marketing so that prospective consumers can learn about it.

Start a professional business website. Optimize the site so that it can rank high on the search engines. SEO optimization is a cost-effective digital marketing approach. It will increase traffic and conversions of cannabis online.

Making your business visible on social media is another effective way of establishing your new business. Open different social media accounts to promote your business online without breaking the guidelines for cannabis-related companies. Social media is a powerful tool for pushing your brand to the masses.


Starting a cannabis business isn’t difficult, even for absolute beginners. However, it doesn’t mean the process is straightforward; you’ll most certainly encounter challenges along the way. But with determination, great business strategies, and the right support, your new business can be up and running soon. Keep in mind these tips as you prepare to start your business, and hopefully, the process will be less complicated.

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